Gone are the days of one-way communication, where organisations held the ultimate control over what information they released to the mass market.
Say hello to Web 2.0.
A world where publics and organisations now exist on the same level, with consumers having gained a lot more control, greater access to information, and a lot more say in what they choose to read.
In short, welcome to the world of Social Media.
-Each week on Facebook more than 3.5 billion pieces of content are shared
-Twitter is adding nearly 500,000 users a day
-YouTube generates 92 billion page views per month
-People upload 3,000 images to Flickr every minute
Through social media use, a two-way communication system has evolved. People are taking it upon themselves to communicate and share information with others, resulting in a much faster transmission of information around the globe.
In such a fast paced society, the question is, how are organisations keeping up?
The key is being aware and up to date, honest and open, and responsive to what’s happening, without it being in their control.
“We don’t have a choice on whether we do social media, the question is how well we do it”.Erik qualman
My question to you, are organisations making the most of this opportunity? Or is widespread social media use getting the better of them?