Here’s a quote for you.

1/3 of us would rather give up sex than our mobile phone.

Scary? I know.

What’s more scary is I think I may be a part of that one third percent.

Today’s society is proving that people are relying more and more on mobile phones, in particular smartphones such as iphones, androids, blackberrys etc etc.

These days phone’s aren’t just for making calls or even checking Facebook, people are relying on their phones to access retail websites, read reviews, and make purchases whilst on the go.

According to a recent American study, “4 in every 5 smartphone users – 85.9 million in total- accessed retail content on their device in July alone”.

With this huge number of consumers shopping on their smartphones, there is no doubting this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment.

“Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it by the year 2016.”

It goes without saying that those marketers getting involved with mobile marketing will have a strong advantage over their competition, so whilst adapting might not always be easy, it’s important for businesses to realise the huge potential mobile marketing holds.

The mobile shift is happening right before our very eyes, and it’s time for marketers to get on board!